Communication Design [CommDe] is a new program offered by the department of Industrial Design, Faculty of Architecture, Chulalongkorn University. CommDe is an international program focused on the myriad fields of communication, from design to publishing passing through the new media communication, graphic design, illustration and moving images. It is a four year program and students will be awarded Bachelor of Arts in Communication Design when graduate.
Assistant Professor Dr. Juthamas Tangsantikul, our head of CommDe Graduate School project, has just published her paper on a prestigious academic journal.
The Journal of Southeast Asian Studies is one of the principal outlets for scholarly articles on Southeast Asia (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, East Timor, Singapore, Thailand and Vietnam). Embracing a wide range of academic disciplines in the humanities and social sciences, the journal publishes manuscripts oriented toward a scholarly readership but written to be accessible to non-specialists. The extensive book review section includes works in Southeast Asian languages.
This article discusses the early 1960s Thai etiquette manual Kritsana son nong: Naenam marayat thi ngam haeng araya samai [Kritsana's instructions to Little Sister: An introduction to the fine manners of the civilised period]. A comparison between this book and its American source reveals literary mechanisms devised by the Thai author to negotiate conflicts arising from the domestication of Western-based manners in Thai society. Kritsana son nong's special emphasis on women reflects a perceived need to control and regulate female social interaction with and in comparison to their male counterparts during a period of rapid and profound socioeconomic change. This study of a Thai ettiquette manual and its historical context demonstrates that manners are a cultural artefact whose meanings are open to contest. This complex negotiation between local and foreign practices is often overlooked in the history of and the discussions about manners in modern Thai society.